LOGO & NAME MEANING

The name "Mawroot" comes from the Arabic word for "heritage" which is a fitting name for a magazine that aims to explore and celebrate the rich cultural traditions of Morocco. The second half of the word, "root" is particularly significant because it speaks to the deep and foundational nature of Moroccan culture. Just as the roots of a tree provide the necessary support and nourishment for the tree to grow and flourish, the roots of Moroccan culture provide the foundation upon which the country's traditions, customs, and way of life have developed over time.

For a magazine like Mawroot, the Kufic calligraphy style is a particularly fitting choice for the logo. Not only is it a visually striking and visually pleasing style, but it also has deep cultural significance.

Kufic typography, with its rich historical significance, holds a connection to Morocco's artisanal and architectural heritage. Moroccan artisans have drawn inspiration from Kufic script's angular and geometric forms, incorporating its aesthetic elements into their intricate designs. In traditional Moroccan crafts, such as zellij tilework, wood carving, and plasterwork, Kufic motifs can often be found, showcasing the fusion of Islamic calligraphy with local artistic expressions. 

Purple-ish blue : It's a color that is often associated with mystery, magic, and spirituality. These are all qualities that are closely tied to Moroccan culture, which is known for its rich history, traditions, and folklore. By using it as an accent color, the magazine can tap into these mystical and enchanting aspects of Moroccan culture, creating a sense of intrigue and fascination for its readers and also pays homage to the vibrant and colorful architecture and textiles found throughout Morocco.

Golden touch of orange : On the other hand, orange is a color that is often associated with warmth, richness. This color can be a great choice for a Moroccan culture focused magazine, reflecting the country's cultural heritage, which is often described as a "treasure trove" of art, architecture, and design. By using it as an accent color, the magazine can convey a sense of opulence and grandeur, while also highlighting the beauty and richness of Moroccan culture.

THE COVER

This a photo manipulation of the monument Volubilis, with golden bricks replacing some of the original bricks, which symbolizes the idea that Morocco's cultural heritage is a treasure that has been forgotten or overlooked. The golden bricks represent the value and importance of Morocco's cultural heritage, which is often underappreciated or ignored. 

Through this visual design, I aim to raise awareness and appreciation for the country's cultural heritage, and to encourage people to rediscover and celebrate it. 

Overall, i think the visual effectively communicates the message of the magazine and captures the essence of Morocco's cultural heritage. 

It is a powerful and compelling representation of the country's rich history and cultural legacy, and I believe it will capture the attention and imagination of our readers.